AI & Innovation

post image Blog NewMR – The Big Picture Sometimes when I run a workshop or training session people want detail, they want practical information about how… 16 July 2014 Event Handbook of Mobile Market Research – Launch Thursday, 11th September, 2014 APAC, 4pm Sydney. Europe/America, 3pm London/ 10am New York. Access the slides and recordings… 11 September 2014 post image Blog Asking the wrong questions gives you the wrong answers! A very large part of market research is based on asking people questions, for example in surveys, focus… 21 June 2014 post image Blog When and why does the wrong sample give you the right answer? Most samples used by market research are in some sense the ‘wrong’ sample. They are the wrong sample… 17 June 2014 post image Blog My take on social media – Gaelle Bertrand Guest post from Gaelle Bertrand, Client Director, Brand Insight, Precise, UK. This post is based on material Gaelle… 11 June 2014 post image Blog My take on Social Media – Kristin Luck Guest post from Kristin Luck, President and CMO at Decipher, USA. Click here to see a list of… 9 June 2014 post image Blog What’s your take on social media? We at NewMR are keen to hear the different ways that market researchers approach social media. We are… 3 June 2014 post image Blog My take on social media – Sue Bell Guest post from Sue Bell, principal Susan Bell Research, Australia. Click here to see a list of the… 1 June 2014 post image Blog My take on social media – Peter Harris Guest post from Peter Harris, EVP & Managing Director, Asia Pacific at Vision Critical, Australia. Click here to… 30 May 2014 Blog MRMW – Market Research in the Mobile World – an essential part of the mobile picture I am lucky enough to be invited to take part in a wide range of market research events,… 10 May 2014 Blog Book Review: Stephen Rappaport’s The Digital Metrics Field Guide One of my favourite social media/listening books is Stephen Rappaport’s Listen First!, so I was delighted when his… 2 May 2014 Blog Why social media mining and monitoring have met with limited success in Market Research? OK, let’s get one thing clear from the outset; I am not saying social media mining and monitoring… 13 April 2014