AI & Innovation

Frontier models, agents and what they mean for insights teams.

post image Blog Non-Market Research Options for the Mobile Ecosystem The material below is an excerpt from a book I am writing with Navin Williams and Sue York… 23 December 2013 post image Blog Does using the #MRX tag limit the conversation? Most market researchers (IMO) who use Twitter do so with the #MRX tag, with the #NewMR, #ESOMAR and… 18 December 2013 post image Blog Facebook still dominant in the UK – even amongst the young! Every week we seem to get a new report saying that Twitter, or Pinterest, or instant chat apps… 16 December 2013 post image Blog Why setting FaceBook likes as a KPI can be a bad idea We are all familiar with the phrase that correlation is not the same as causality, but we also… 11 December 2013 post image Blog Answers to Frequently Asked Mobile Market Research Questions In collaboration with other authors we have produced an initial draft of the chapter on Mobile Market Research,… 9 December 2013 post image Blog Facebook and ‘Mediawashing’, a Threat to Market Research? – Nikki Lavoie Posted by Nikki Lavoie, Chief Commercial Officer, Sky Consulting, France. We know that research participants sometimes cannot or… 6 December 2013 post image Blog Opportunities and Threats for Market Research To help celebrate the Festival of NewMR we are posting a series of blogs from market research thinkers… 24 November 2013 post image Blog What I learned from the ICG Question Time London, 14 November, 2013, the ICG (the Independent Consultants Group), held their fourth Question Time event, where five… 15 November 2013 post image Blog Where does the inspiration for new market research come from? As part of the preparation for the Festival of NewMR (2-6 December), we are running a study looking… 3 November 2013 post image Blog What are the key mobile market research questions? In 2013, ESOMAR published Answers to Contemporary Market Research Questions. A book which seeks to answer the questions… 24 October 2013 post image Blog Jan Hofmeyr challenges the future of market research at MRMW London Last week, at the MRMW Conference in London, the future of market research as we know it was… 14 October 2013 What is the best market research approach? Blog What is the best market research approach? What is the best market research approach? - Post by Ray Poynter October 2013. 6 October 2013