AI & Innovation
Frontier models, agents and what they mean for insights teams.
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The tablet that didn’t bite
As mentioned before, I am in the midst of co-writing a book on mobile research and today I…
12 July 2013
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Mobile Specific Qualitative Research
As I have mentioned before, I am involved in writing a book on mobile market research, with Navin…
5 July 2013
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The ITU is 100% wrong on mobile phone penetration, IMHO
The ITU (the International Telecommunication Union, the UN agency that looks after ICT – information and communication technologies)…
29 June 2013
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How do clients move 20 to 30 minute tracking studies onto smartphones?
As I mentioned in earlier posts. NewMR is involved in the creation of a new book, provisionally called…
10 June 2013
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What are the Key Debates in Mobile Market Research?
I am involved in a new book, which we hope will be published early in 2014. As with…
6 June 2013
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Does commercial market research deserve special exemptions?
In this month’s ESOMAR Research World magazine David Stark, GfK’s VP of Integrity, compliance and privacy for the…
23 May 2013
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10 Reasons to buy ESOMAR’s new book
1 It’s not your classic textbook This book focusses on the questions that are part of the everyday…
19 May 2013
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The Gen2 Advisors’ Social Media Analytics Report
The Gen2 Advisors, headed by Lenny Murphy, have produced an 80 page report on Social Media Analytics, entitled…
15 May 2013
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Think inside out, not outside in
One of the things that marketers, researchers, and administrators are often encouraged to do is to try to…
21 April 2013
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How many ways is mobile being used in Qual?
As mentioned before (here and here), Navin William, Reg Baker, and I are producing a mobile marketing research…
13 April 2013
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Feedback from the MRS Conference in London
This week’s MRS Conference in London was one of the best events I have been to in the…
22 March 2013
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Is your mobile market research ethical?
As I have mentioned before, Navin Williams, Reg Baker, and I are producing a course on mobile marketing…
17 March 2013