Behavioural Economics & Neuroscience

BE, neuroscience, emotion and consumer behaviour.

Babies, bathwater and behavioural economics: the challenges for qualitative research Slides Babies, bathwater and behavioural economics: the challenges for qualitative research 17 July 2014 PROVING BJORK WRONG: How To Take Behavioural Science from Anecdote to Action Slides PROVING BJORK WRONG: How To Take Behavioural Science from Anecdote to Action 17 July 2014 Better Surveys through Behavioural Economics Slides Better Surveys through Behavioural Economics 17 July 2014 Why Bad Can Be Better Than Good: Navigating the Dynamics of On-Emotion Marketing Slides Why Bad Can Be Better Than Good: Navigating the Dynamics of On-Emotion Marketing 17 July 2014 BEyond Nudge : BE inspired strategic frameworks for marketing and market research Slides BEyond Nudge : BE inspired strategic frameworks for marketing and market research 17 July 2014 Behavioural Economics for Market Researchers Slides Behavioural Economics for Market Researchers 17 July 2014 Measuring the Power of Social Influence at the Shelf Slides Measuring the Power of Social Influence at the Shelf 17 July 2014 Delivering client advantage with Behavioural Economics Slides Delivering client advantage with Behavioural Economics 17 July 2014 Plasticity of the brain: things move around Video & Slides Plasticity of the brain: things move around 17 July 2014 Neuroscience Explained Video & Slides Neuroscience Explained 17 July 2014 Not ready for prime time Video & Slides Not ready for prime time 17 July 2014 Should we be Neuromantics or neurosceptics? Video & Slides Should we be Neuromantics or neurosceptics? 17 July 2014