Behavioural Economics & Neuroscience

BE, neuroscience, emotion and consumer behaviour.

Behavioral Economics – Is that a wolf at the door or opportunity knocking? Video & Slides Behavioral Economics – Is that a wolf at the door or opportunity knocking? What is that knocking?  A step into the future or one step closer to obsolescence? In this information… 8 December 2016 Behavioural economics gets real: measuring intangible customer desires with behavioral conjoint Video & Slides Behavioural economics gets real: measuring intangible customer desires with behavioral conjoint Behavioural economics is increasingly accepted in MR as a tool for measuring unconscious, intangible aspects of consumer experience.… 8 December 2016 The Connection between Big Data and Behavioral Economics Video & Slides The Connection between Big Data and Behavioral Economics We show how online reviews analyzed and viewed through the lens of behavioral economics can provide insights into… 8 December 2016 Behavioural Economics: Marketing’s latest shiny new thing, or the tipping point for marketing transformation? Video & Slides Behavioural Economics: Marketing’s latest shiny new thing, or the tipping point for marketing transformation? Behavioural economics (BE) is the buzzword of the moment; in government, policy, finance and more recently, marketing. Marketers… 8 December 2016 Research Innovation – 2017 Event Research Innovation – 2017 Wednesday 7 December, 2016 2 sessions Access all slides and recordings from this event via our Play Again page.… 7 December 2016 An Introduction to Neural Networks Video & Slides An Introduction to Neural Networks An Introduction to Neural Networks 19 August 2016 Teaching Machines to Feel – The Role of MR Video & Slides Teaching Machines to Feel – The Role of MR Teaching Machines to Feel – The Role of MR 19 August 2016 AAA – Agility, Automation & AI Event AAA – Agility, Automation & AI Thursday 18 August, 2016 2 sessions Access the slides and recordings from this event via our Play Again… 18 August 2016 5 things researchers should do in 2016 Blog 5 things researchers should do in 2016 Last week, I shared my 5 top tips for things I think market researchers should do in 2016,… 6 March 2016 Fame, Feeling & Fluency Predicts Famous 5-star Marketing Video & Slides Fame, Feeling & Fluency Predicts Famous 5-star Marketing John Kearon, Chief Juicer at Brainjuicer shares “Fame, Feeling & Fluency  Predicts Famous 5-star Marketing” 2 February 2016 My Predictions for 2016 Blog My Predictions for 2016 Despite Nobel prize-winning physicist Niels Bohr’s advice that ‘Prediction is very difficult, especially about the future’, here are… 18 December 2015 Festival of NewMR 2016 – EMEA Thursday Event Festival of NewMR 2016 – EMEA Thursday Broadcast time: Thursday, 4 February. The Festival of NewMR comprises 5 days of webinars, click here to see… 4 February 2016