Understanding Synthetic Data: Methods, Tools, and Best Practices

When: Wed 8 Oct 2025 3:00 PM – 4:45 PM BST Online, Zoom
Price: $195

This course, taught by Ray Poynter and Will Poynter, provides an in-depth exploration of synthetic data, covering its generation, applications, and ethical considerations. Participants will learn how synthetic data can be used with quantitative and qualitative research, and how to evaluate and implement it.

This course is designed to equip participants with the skills needed to integrate synthetic data into their research strategies effectively. Attendees will receive a copy of the slides and session recording.

Click here to register

“NewMR

Elaine Rodrigo at esomar Congress

AI Dominates the agenda at esomar Congress 2025, Prague

The 2025 ESOMAR Congress in Prague was dominated by one theme above all others:, and that theme was artificial intelligence. From the exhibition floor to the presentation sessions and corridor conversations, AI was the connective tissue running through the programme. What had been emerging in previous years became fully mainstream in 2025. Far from being a specialist topic, AI now underpins the methodologies, business models and strategic debates across the market research and insights industry.

About NewMR

NewMR organises online events, this website & the LinkedIn NewMR group. NewMR is owned and operated by The Future Place and managed by Ray Poynter.

NewMR partners with ResearchWiseAI to provide training courses and a range of AI-assisted tools.

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Our sponsors are: Hello Ara, Platform One, Fuel, Indiefield, Enghouse, Infotools, QuestionPro, YouScan, Yasna.