Barney Larkin from Further shares a case study of how they helped VouchForMe disrupt the insurance market with new thinking and new technologies.
In this Radio #NewMR Interview Ray Poynter talks with Pernod Ricard’s Corneliu Vilsan about the future of client insight functions.
Posted by Ray Poynter, 9 February 2019. At this time of the year, I find that I am in demand to help organisations take a wider view of the market to help them assess their plans. These sessions can include face-to-face sessions and virtual sessions, with clients, agencies, and suppliers to the market research industry. If you are interested in the sorts of things I talk about in these sessions, you want to check our one or more of the following: A Market Research State of the Nation Review, GreenBook Predictions and Themes For Market Research & Insights in 2019, NewMR Global Prices Study – What will data, research and insights cost in 116 countries? ESOMAR RW Connect Insight Interview with Garth Viegas from Tata Global Beverages – The Future of Client Insights, NewMR Interested in commissioning Ray to run a session for you, online or face-to-face? Click here to download an example presentation deck, with details of prices on the last page.
Ray Poynter interviews Garth Viegas (Director of Insights at TATA Global Beverages) about the future of client-side Insight Functions. Text with Podcast.
January saw the first full meeting of the new ESOMAR Council, led by the new President Joaquim Bretcha. Here is an outline of what discussed and what we are going to do next.
Ray Poynter the seven key messages from the latest GRIT Report.
2019 is going to be a major year for the move to humanise brands and companies – because of the need to complement the growth in digital. Here are three tips about how be more human.
NewMR love to bring you new content, ideas and advice. However, all of this takes money, so we have a variety of ways you can help keep the lights on and the engine running.
Ray Poynter reflects on visiting the Picasso museums in Barcelona and Paris and draws some lessons for market research and insight professions. The key theme is that curation is a form of storytelling.
Ray Poynter shares his predictions for market research and insights in 2019. The predictions start by highlighting the role the economy is likely to have in shaping MR in 2019.