image of AI predicing

The Results of my Deep Research forecast of Tesla’s Share Price and the Canadian Elections

I think Deep Research is likely to replace quite a few types of research, some of them in the market research area. To investigate more, I tried two simple experiments. The first was to forecast the results of the recent Canadian Federal Elections  and the second was to forecast what the closing share price for Tesla would be in two weeks from the forecast. Both forecasts turned out to be interesting, as I will show below.

Interrogating a Report

Using Custom GPTs to Create Innovative Client Deliverables

Reports, dashboards and PowerPoint decks are depressingly static deliverables, focused on the creator’s perception of the world, rather than being user centric. In this post I will highlight a powerful alternative that leverages AI. I am talking about using Custom GPTs to deliver a responsive and intelligent tool to the user.

Can I upload crosstabs to ChatGPT?

Can I upload CrossTabs to ChatGPT?

This post looks at how you can upload market research crosstabs to ChatGPT to help find the story in the data? The answer is yes, up to a point, if done carefully.

DeepSeek

DeepSeek – a new Generative AI from China that is challenging ChatGPT and America

DeepSeek is a Chinese AI startup founded in 2023 as a spin of the hedge fund High-Flyer. DeepSeek’s AI is causing shockwaves in the AI community because of the speed at which it has developed, and it appears to have developed models that rival or exceed the performance of established industry leaders like OpenAI and Google but at a fraction of the cost. Its latest breakthrough, DeepSeek-R1, is a ‘reasoning model’ akin to ChatGPT o1 (the latest model released by OpenAI).

AI making a library

Creating a Questionnaire Library with ChatGPT

One of the ways that people are using ChatGPT is to create more standardisation in the questionnaires and discussion guides they produce and, at the same time, speed up the production of a first draft. In this post I show how to use ChatGPT to create and use these libraries.