Why do companies use market research?

Posted by Ray Poynter, 30 December 2012 I am currently working on a project for Vision Critical’s University, creating an introduction to market research, which should appear in a month or so. As part of that project, I’d like to […]

Are Instagram and Facebook Crazy? They want to sell your photos!

The BBC is reporting that Instagram, recently bought by Facebook, is altering its privacy policy to allow third-parties, such as FaceBook and advertisers, to access its members’ information and to use their pictures without permission or recompense. Yes, it is […]

Significant Digits – a key element of clearer numbers

I am in the process of writing an introductory statistics book for market researchers. This post and some of the following posts are taken from that book, in an attempt to field test the style, approach, and depth I am […]

Research Communities and Market Research Rules

One of the questions I get asked quite often is whether or not research communities, such as MROCs and Community Panels, are possible inside the rules of market research? The answer is caveated, it depends on which community and which […]