Feedback from the MRS Conference in London

This week’s MRS Conference in London was one of the best events I have been to in the last year, generating lots of material to think about. There was a great mix of thinkers from the industry, ideas from outside […]

Is your mobile market research ethical?

As I have mentioned before, Navin Williams, Reg Baker, and I are producing a course on mobile marketing research for the University of Georgia’s Principles of Marketing Research course. As the materials are developing, I am posting some of the […]

Two disruptive ideas for a disruptive conference

This year’s MRS conference looks to be the most unsettling for years. The conference includes a range of new topics, each talking about how the non-research world will impact the cosy world of market research. If you can make it […]

Is it a bad thing that 80% of new products fail?

Posted by Ray Poynter, March 2013 In a recent LinkedIn discussion, one contributor suggested that 80% of new product launches fail. This sort of statistic occurs in marketing discussions on a regular basis, with varying definitions of failing and various […]

A Short History of Mobile Marketing Research

Navin Williams and I are creating an MMR (mobile marketing research) module for the University of Georgia’s MRII’s Principles of Marketing Research course (under the guiding eye of Reg Baker) – click here to read more. As part of that […]