From neuroscience to behavioural economics, from advanced and adaptive choice models to participative ethnography, from facial coding to big data there are masses of analysis approaches that are threatening to be the next big thing (yes, I know they are […]
Following the discussion on tablets in mobile market research, this post addresses the wider issue of why somebody would want to conduct a study that is mobile only. Having spoken to a wide cross section of clients and researcher, typical […]
As mentioned before, I am in the midst of co-writing a book on mobile research and today I have been working my through the contrasting roles of phones, PCs, and tablets in quantitative research, specifically with respect to surveys. The […]
As I have mentioned before, I am involved in writing a book on mobile market research, with Navin Williams and Sue York. As part of that process we will be posting elements of our thinking and snippets of the book […]
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