Nutonomy taxi

Driverless Taxis – sneaking up in plain sight

For me the concept of the driverless car exists in my mind as two contradictory elements. Firstly, it exists in my science fiction loving mind, as a key element, along with jetpacks, hover cars, and everybody being slim enough to wear lycra. Secondly, I am aware that there are test driverless cars on public roads all around the world, especially the Google ones in California – a current reality. I am wondering if other people are similarly suffering from this double vision and whether it is obscuring their perception of how close we are to massive changes in society. In the same way that the gradual growth of digital assistants such as Siri has infiltrated our daily lives without any large-scale sense that we are living in a world we thought of as science fiction relatively recently, and one that is rapidly changing. My thinking about driverless taxis and the curious lack of excitement about them was kicked into higher gear by the recent announcement that a driverless taxi service has been launched in Singapore by Nutonomy (read more here). OK, it is from only one destination and there will be a safety driver in the car – but it […]

Arret sign

3 Key Problems that Hold Innovative MR Companies Back

There are three key challenges for any company trying to operate at the cutting edge of market research and insights: Money – until the revenues come in there are bills to pay, and without some money coming in it is often hard to gain investments. Awareness – you may have a great product or service, but you need a lot of people to be aware of you before you get a good flow of business interest. In the early days you might find you need 100 people to be aware of you to get 1 person interested in talking to you, and you might need to talk to 25 people who are interested to sell a single project. Feedback on your idea – you might think your idea is great and that it solves a key business problem. However, you will be unaware of what many other companies are doing, especially in other countries. Claims that you are the first to tackle X or Y or Z can make you look pretty silly if the people you are speaking to are familiar with other solutions. Using IIeX to tackle these three problems There are lots of ways of tackling these […]