Asia Pacific Predictions for 2017
The APAC (Asia Pacific) region’s two New Years are relatively close together this year, Western New Year on January 1 and Chinese New Year on January 28. So, this seems like a good moment to ask various people from the region to tell us what they think will be the key issues in APAC in 2017. Here are nine predictions focused on APAC, but embracing the world. Becki Southern Marketing Manager Asia Pacific, Lightspeed, Australia Automation will undeniably present opportunity to keep consumer data and understanding top of mind but, with systems replacing human decision making for marketers, Market Research will need to ensure its relevance and position within the planning process. Focus on creating stronger partnerships with clients will allow researchers to better understand this shift and act accordingly. This will mean acting differently, developing new ways of working and new solutions that fill the gaps for the 2017 marketer. This comes down to having the right technology to add to the consumer data brands already own. Harnessing this to complement strategy and build a deeper understanding is imperative to keep focus on agencies and suppliers outside the realm of their own data. As younger markets in APAC grow, […]