How much training do market researchers receive, and is it enough? Sneak Peek from the NewMR Skills & Training Survey
Post by Ray Poynter and Sue York, 12 June 2018 NewMR have been running a survey looking at the training that market researchers and insight professionals are receiving. The fieldwork has now closed and we expect to produce the full report in about one month, but here is a sneak peek at some of the topline results. Boring, but important details N=1108 Fieldwork – 24 April to 1 June, 2018 Number of countries = 59 Sample source – link shared via NewMR and multiple partners (see note below) Data collection platform = Confirmit, languages used = 11 How much training are people receiving? We asked how much training people were receiving a year, and excluded the 26 people who said they were not sure. None or less than 6 hours a year 39% 6 hours to 5 days a year 43% 6 or more days a year 18% As part of writing the report we are having discussions with various people about what the right level of training is, but we think we can all agree that if market research is to be a value-added, knowledge-based profession, we can’t operate with 2-out-of-every-5 researchers receiving less than six hours training a year. […]
