To conduct research you need to know both the Research Question and the Business Question. Without the Business Question the research is unlikely to be useful. In this post Ray Poynter explains why and how to use both the Research and Business Questions.
In this post Eileen Campbell reflects on the recent GRIT study and makes the case for accelerating innovation.
Unknown Knowns are things we know, but we don’t realise we know them, so we are not making full use of their potential. In this post Ray Poynter gives an example of what he means by Unknown Knowns.
Ray Poynter’s report back from the latest ESOMAR Council meeting – a teleconference held on 16 July 2019.
Ray Poynter shares the six things he learned from the latest GRIT report.
Here is a report on Skills and Training in Market Research that focuses on Japan. The post includes a version of the Executive Summary in Japanese, thanks to Mr Ryota Sano.
Curation is the key to today’s reporting. Even though the amount of data grows, the reporting of the findings should not grow. Do not put too much information on the hungry client’s plate.
Simpson’s Paradox is when the total picture is distorted and only the picture organised by groups tells the ream message – examples for market research.