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What does the future hold for insights and market research?

What does the future hold for market research. At the Festival of NewMR we will be hearing from 14 experts in the field share their views.

Photo of Council Members from the Microsoft Teams Meeting

Meeting of ESOMAR Council 4 March 2021

Ray Poynter reports of the last meeting of the current ESOMAR Council – the new team will be elected this month.

Metaphor - two feet standing in front of lots of arrows - which way is the right way

Testing multiple concepts – Insight FAQs

Ray Poynter shares some suggestions on how you can conduct a quantitative test of multiple concepts, ads or products.

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