Priscilla McKinney

Radio NewMR – Priscilla McKinney

Ray Poynter chats with Priscilla McKinney, CEO of Little Bird Marketing. Ray and Priscilla look at what post-pandemic means in insights and research, the key challenges and opportunities facing us, and the rise of digital solutions. Priscilla McKinney, CEO of Little Bird Marketing, is a popular keynote speaker, prolific blogger, podcast host, industry innovator and diversity champion. Her two podcasts are Ponderings from the Perch and Digital Transformation Success.

Joaquim Bretcha

Radio NewMR – Joaquim Bretcha

Ray Poynter chats with Joaquim Bretcha, the immediate past President of ESOMAR and Internationa Director at Netquest. In this podcast, Joaquim and Ray explore the challenges and opportunities facing the world of insights.


Is your business taking inflation into account?

Most of the people running companies, projects, and investments in the developed economies around the world have no practical experience of dealing with inflation. The last widespread outbreak was forty years ago. However, inflation is the key shadow facing global economies. (Yes, there are other shadows facing the world, like the terrible situation with Russia and Ukraine, but the key, global economic threat is inflation.)

How bad is it?

Very bad! The USA and UK have inflation rates of 9% and the Eurozone has inflation at about 8%. The trend in most regions of the world is upwards. Governments are starting to try to slow down the rate of increase in inflation (for example, by increasing interest rates), but I think they are doing too little, too slowly.