Ray chats with David Smith about his recollections of dealing with inflationary times and recessions. David is one of these rare people today who has dealt with inflation before, given that we have not had to worry about inflation during the last forty years.
David is a Director of DVL Smith, a former Chairman of the UK Market Research Society and a former Vice President of ESOMAR.
Rosie Campbell shares her memories and experiences of the inflationary 1970s and 80s – focusing on the world of the qualitative researcher.
The conversation between Ray and Rosie is designed to enable today’s researchers and leaders to learn from history, given that it is forty years since the West faced inflation.
Inflation is a major challenge facing managers and researchers around the world. Most of today’s leaders have zero experience of inflation as we have had low rates of inflation in the West for forty years.
This is your chance to learn from leaders in our industry who have been there before. In this second podcast in our inflation series, Viki Cooke, Co-founder and Chair of BritainThinks shares her recollections of the 70s and 80s, starting with her experience in the advertising world and then market research.
In today’s podcast Ray Poynter chats with Simon Chadwick. Simon is Managing Partner of Cambiar Consulting, a change management consulting firm he founded in 2004. Prior to this, he was Global CEO of NOP World as well as of four research companies within Kantar in Europe and the U.S.
Simon’s experience of inflationary times includes his time with Research International, an agency owned by Unilver at the time, which went on to be a key part of Kantar. In the podcast Simon highlights ‘cost of living’ salary adjustments (at times twice a year), proposal to clients that said the price was good for two weeks, and contracts where the final price depended on the prevailing exchange rates.
“What is the right sample size?”, this is a question I get asked quite often. In this article, I will address the question in the context of quantitative surveys. In a separate post, I will review the same question in the context of qualitative research.
The assumptions underpinning the question
This question, “What is the right sample size for a survey?” is based on two assumptions.
If the sample size is too small, the results will be unreliable.
If enough people are sampled, the right answer will be reliably found.