This post is not a discussion of tech; it is a comment on strategy. Your organisation’s decision about the sort of AI companies it will depend on could have enormous consequences. This is the story of a company that, like Icarus, flew high but fell to earth, and the many customers whose AI plans were disrupted.
Microsoft have just published a study that predicts the 40 jobs most likely to be disrupted by AI – and Market Research Analysts and Data Scientists are both on their list (see more at Fortune). The Microsoft study is based on analysing 200,000 conversations with Bing. Microsoft examined the questions AI was asked and the instances where it was successful.
ChatGPT’s new Agent Mode is another major leap forward in how AI is advancing, especially in the field of Agentic computing. It also represents a significantly increased risk level. In this post, I outline what Agent Mode is, the associated risks, and provide a simple example.
Agents are one of the key AI developments that is re-shaping the way we conduct business and processes. An agent is a software tool capable of tackling a task without user supervision. In this post, I will illustrate agents with an example that takes data (for example, from a quantitative survey).
In today’s Tip, I am going to show you how you can upload a data file to Claude and instantly create an interactive dashboard.
NewMR recently had the pleasure of hosting Liubov Ruchinskaya, Head of Strategy Analytics and Consumer Planning at Diageo Northern Europe, for a deep dive into the evolving world of insights. With over 22 years in the industry, including extensive experience on both the agency and client sides, Liubov shared invaluable perspectives on the challenges and opportunities shaping our industry. This interview is a must-listen for anyone in the insights, analytics, or marketing industries.
After more than 40 years in the research and insights world, I thought I had fine-tuned my approach to finding the story in the data. Indeed, I have been teaching courses on story finding for over 20 years. However, the rise of Generative AI has caused me to redesign my methods and to adopt an AI-enhanced Socratic Method.
Are you using Notebook LM yet? If not, I think you should be using it; it is frankly quite mind-blowing. To illustrate the power of Notebook LM I took the YouTube link for my presentation “How should you plan for AI and its impact on you?” from the April NewMR AI Webinar and uploaded it to Notebook LM.
Earlier this week, I discussed the use of Digital Twins in research; you can read that post here. Today, I am sharing a concept piece that illustrates one approach to Digital Twins, using ChatGPT.
Over the last year, there has been a growing interest in Digital Twins, which are virtual participants based on real individuals. In this note, I will outline what is happening, why it is happening, and share some key concerns that need to be considered.
By continuing to use the site, you agree to the use of cookies. more information
The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.