Ray Poynter explains how the iceberg metaphor explains the relationship between new research technologies and end users of insight.
Ray Poyneter assess what insight professionals want from text analytics. Too often the focus is on what text analytics can do, rather than what is needed by busy researcher or insighter.
Ray Poynter shares 6 challenges that are confronting market research and insights. Ray finishes with some advice for young people just entering the industry.
In this post Eileen Campbell reflects on the recent GRIT study and makes the case for accelerating innovation.
Ray Poynter shares the six things he learned from the latest GRIT report.
Ray Poynter interviews Aji Ghose, the Head of Research & Analytics at Sky about The Future of Client Insights.
Here are six webinar recordings that look at ideas that challenge the status quo in market research and/or suggest new alternatives.
Ray Poynter shares his predictions for market research and insights in 2019. The predictions start by highlighting the role the economy is likely to have in shaping MR in 2019.
In this post Ray Poynter reviews the predictions he made for 2016, 2017, and 2018 – drawing conclusions about themes and the frailties of predicting.
Read about and access Mike Steven’s webinar on how AI is going to change market research and the role of market researchers. Find out about the 5 ways AI is changing market research and 5 ways AI will impact researchers.