Good technology is mostly unseen
Ray Poynter explains how the iceberg metaphor explains the relationship between new research technologies and end users of insight.
What does an Insights Professional want from Automated Text Analytics?
Ray Poyneter assess what insight professionals want from text analytics. Too often the focus is on what text analytics can do, rather than what is needed by busy researcher or insighter.
Six challenges facing Market Research and Insights
Ray Poynter shares 6 challenges that are confronting market research and insights. Ray finishes with some advice for young people just entering the industry.
The fine line between stable and static: Accelerating innovation in market research requires embracing more risk
In this post Eileen Campbell reflects on the recent GRIT study and makes the case for accelerating innovation.
Six Things I Learned From the Latest GRIT Report
Ray Poynter shares the six things he learned from the latest GRIT report.
Interview with Aji Ghose, Head of Research & Analytics, Sky – The Future of Client Insights
Ray Poynter interviews Aji Ghose, the Head of Research & Analytics at Sky about The Future of Client Insights.
Challenging Research Thinking and New Thinking
Here are six webinar recordings that look at ideas that challenge the status quo in market research and/or suggest new alternatives.
Predictions and Themes For Market Research & Insights in 2019
Ray Poynter shares his predictions for market research and insights in 2019. The predictions start by highlighting the role the economy is likely to have in shaping MR in 2019.
Reviewing My Predictions for 2016, 2017 and 2018
In this post Ray Poynter reviews the predictions he made for 2016, 2017, and 2018 – drawing conclusions about themes and the frailties of predicting.
AI will be transformative for market research – Mike Stevens
Read about and access Mike Steven’s webinar on how AI is going to change market research and the role of market researchers. Find out about the 5 ways AI is changing market research and 5 ways AI will impact researchers.