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How can we use ChatGPT to help us qualitatively analyse images?
Currently, I am spending four weeks in Japan, a mix of work, including workshops and presentations, and leisure…
1 June 2025
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The Future of Qual
Last week, I had the honour to be invited to attend the QRCA International Qualitative Conference in Berlin…
22 May 2025
Blog
What is a Context Window, and why does it matter?
One key variable that differentiates one large-language model (LLM) from another is the size of its context window. In this…
20 May 2025
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The Results of my Deep Research forecast of Tesla’s Share Price and the Canadian Elections
I think Deep Research is likely to replace quite a few types of research, some of them in…
13 May 2025
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Deep Research’s estimate of Tesla’s Share Price on May 12
On the evening of 28 April, I requested that Deep Research forecast Tesla’s share price for 12 May…
29 April 2025
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Creating a new type of Research Deliverable with a Custom GPT
Here is a post that shows how you can use custom GPTs to create better deliverables for your…
24 April 2025
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Using Custom GPTs to Create Innovative Client Deliverables
Reports, dashboards and PowerPoint decks are depressingly static deliverables, focused on the creator’s perception of the world, rather…
7 April 2025
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6 Ideas for using Custom GPTs
Here are six ideas for you to start using Custom GPTs in the field of market research and…
2 April 2025
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How to Automatically Analyse Google Forms Data with AI
Here is a tool that let's you use AI to automate the analysis of surveys conducted via Google…
26 March 2025
Blog
Can I upload CrossTabs to ChatGPT?
This post looks at how you can upload market research crosstabs to ChatGPT to help find the story…
21 March 2025
