For a few years there have been relatively few new findings about mobile market research. We have seen the share of online surveys completed via mobile increasing and we have seen the number of mobile only studies (studies that require […]
Most market research textbooks (for example Malhotra) do not really cover the sort of tables we use in market research. The main reason being that there is almost no academic justification for the way we market researchers use tables. We […]
OK, to some extent I am going to stick my neck out here, and I would love to hear alternative opinions. I am lucky in that I have chaired hundreds of sessions at conferences, webinars and workshops, with audiences ranging […]
Want to know how you should be evaluating social media campaigns? Do you want to know how to balance short-term activation events with long-term effects? The answers are in the recently launched #IPASOCIALWORKS Guide to Measuring Not Counting. As one […]
This blog post has been written as part of a project I am working on to produce a series of short books that will act as guides to different aspects of market research. The specific post looks at two key […]
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