No more surveys in 16 years?

Back in March 2010, I caused quite a stir with a prediction, at the UK’s MRS Conference, when I said that in 20 years we would not be conducting market research surveys. I followed my conference contribution with a more nuanced description of my prediction on my blog. At the time the fuss was mostly from people rejecting my prediction. More recently there have been people saying the MR industry is too fixated on surveys, and my predictions are thought by some to be too cautious. So, here is my updated view on why I think we won’t be conducting ‘surveys’ in 2034. What did I say in 2010? The first thing I did was clarify what I meant by market research surveys: I was talking about questionnaires that lasted ten minutes or more. I excluded large parts of social research; some parts of which I think will continue to use questionnaires. Why no more surveys? In essence there are three key reasons that I think surveys will disappear The decline in response rates means that most survey research is being conducted with an ever smaller proportion of the population, who are taking very large numbers of surveys (in many […]

Do you have mobile RoR or case studies you’d like to share in our new book?

Ray Poynter, Navin Williams, and Sue York are writing a book on mobile market research, which will be published in August/September by Wiley, with the support of ESOMAR. The book has been provisionally titled, The Handbook of Mobile Market Research, and is a companion to The Handbook of Online and Social Media Research. Are you or one of your colleagues, or your organisation, interested in helping us in any of the following ways? 1. Reviewing one or more chapters and letting us have your thoughts and suggestions? 2. Supplying case studies or Research on Research to help illustrate points in the book? Ideally, material that has already been published on your website, at a conference, or in articles. We will, of course, fully cite and credit any help you and your organisation are able to offer. Timelines are horrendous, of course! We’ve finished the first draft of the book and sent it to the publisher. This draft is very rough, if you have a look at any of the chapters you will spot errors and notes to ourselves in the text. The final text is being sent to the publisher 31st January, so we’d need any feedback or help before […]