What’s hot in market research?

One of the questions I get asked most often is “What’s hot in market research?”. The updated was broadcasted on Wednesday 20 August. Access the slides and recordings from our Play Again page. But here is a sneak peek into what […]

My take on social media – Sue Cardwell

Guest post by Sue Cardwell, marketing manager at Infotools Sue is a keen proponent of effective data visualization for business success. Sue has 10 years of experience in the consumer insight field across several countries. She now lives in Auckland, […]

My take on social media – Maya Middlemiss

Guest post by Maya Middlemiss, Managing Director of Saros Research, a UK-based company specialising in market research recruitment. Click here to see a list of the other posts in this series. If you would like to contribute a post to […]

My Take on Social Media – Mary Aviles

Guest post from Mary Aviles of Bauman Research. Mary has 16+ years experience in strategic marketing, competitive intelligence, trends analysis, market research, product management, content management and now social media listening. Click here to see a list of the other […]

Customers are your last competitive advantage

Most companies claim to be customer centric, but when you look at what they do you will see that the customer is all too often treated as a cross between an outsider and an enemy – someone to be persuaded, […]

NewMR – The Big Picture

Sometimes when I run a workshop or training session people want detail, they want practical information about how to do stuff. However, there are times when what people want is a big picture, a method of orientating themselves in the […]

Market Research and Marketing Research mean the same thing

I am teaching a series of market research lessons in Tokyo at the moment (based on the ESOMAR book Answers to Contemporary Market Research Questions). At the first lesson one of the questions from the audience (who were all people […]

What about the first-mover disadvantage?

Posted by Ray Poynter, 28 June 2014 This week’s Economist has an interesting article about the founders of Napster (Shawn Fanning and Sean Parker) and the difficulty they have had in coming up with a successful second presence in the […]