Ray Poynter highlights five myths about the Pandemic Crisis in terms of the Insight and Research ecosystem.
When you tell a client that this product will probably succeed, what do they hear, what do they understand? In this post Ray Poynter looks at the problems in communicating the probability of future events.
We are living in unprecedented, uncertain, and unpredictable times. Here are eight tips from Ray Poynter that highlight things you can do to leverage some control over the situation.
Some brand managers want to stop research until the market get backs to normal. But this assumes we will get back to normal, and that it will happen fairly soon. They should be using Scenario Thinking.
Posted by Ray Poynter, 9 February 2019. At this time of the year, I find that I am in demand to help organisations take a wider view of the market to help them assess their plans. These sessions can include face-to-face sessions and virtual sessions, with clients, agencies, and suppliers to the market research industry. If you are interested in the sorts of things I talk about in these sessions, you want to check our one or more of the following: A Market Research State of the Nation Review, GreenBook Predictions and Themes For Market Research & Insights in 2019, NewMR Global Prices Study – What will data, research and insights cost in 116 countries? ESOMAR RW Connect Insight Interview with Garth Viegas from Tata Global Beverages – The Future of Client Insights, NewMR Interested in commissioning Ray to run a session for you, online or face-to-face? Click here to download an example presentation deck, with details of prices on the last page.
Ray Poynter shares his predictions for market research and insights in 2019. The predictions start by highlighting the role the economy is likely to have in shaping MR in 2019.
In this post Ray Poynter reviews the predictions he made for 2016, 2017, and 2018 – drawing conclusions about themes and the frailties of predicting.
Lenny Murphy and GreebBook have gathered predictions for 2019 from 30 well-known market research and insight commentators. From this post you can access the original post (with the 30 predictions), and Ray Poynter’s brief summary.
Read about and access Mike Steven’s webinar on how AI is going to change market research and the role of market researchers. Find out about the 5 ways AI is changing market research and 5 ways AI will impact researchers.
Matt Kleinschmit, CEO & Founder, Reach3 Insights offers four key trends for 2019: ‘Ambivalence to the big, and an interest in the small’, ‘The rise of conversational technology’, ‘A reimagining of the research experience’ & ‘Seeking the holy grail: the marriage of emotions, behaviors and context’.