AI will be transformative for market research – Mike Stevens

Mike Stevens WebinarPosted by Ray Poynter, December 2018


In December Mike Stevens, founder of InsightPlatforms.com, shared his views on how AI would be transformative for market research in a NewMR Webinar (click here for the recording, click here for the slides). Mike makes 5 points about the way AI is changing market research and 5 points about the way AI will impact researchers.

Mike’s presentation is full of references to tools that are available today and which are increasingly in widespread use.

5 ways AI is changing market research

  1. Natural Language Processing – Analytics
  2. Natural Language Processing – Interfaces
  3. Natural Language Processing – Generation
  4. Computer Vision
  5. Emotion AI

5 ways AI will impact researchers

  1. Improved Business as Usual
  2. Embedded Insight
  3. Expert Enablement
  4. Customer Strategy
  5. Human Empathy

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