Are market research surveys qual or quant?
Ray Poynter explores why data scientists often describe the results of market research surveys as ‘qual’ while market researchers describe them as ‘quant’.
New Approaches to Data Collection
We can’t keep collecting data the old way, and we don’t have to. Here are seven presentations showing news ways to collect market research information.
The Seven Key Things You Need to Know From the Latest GRIT Report
Ray Poynter the seven key messages from the latest GRIT Report.
Will the Ashley Madison hack and law suits spell the end to Big Data as we know it?
The recent edition of New Scientist has a very thought provoking article (After Ashley Madison: How to regain control of your online data) looking at the near future of personal data and wonders if organisations are going to start avoiding […]
NewMR – The Big Picture
Sometimes when I run a workshop or training session people want detail, they want practical information about how to do stuff. However, there are times when what people want is a big picture, a method of orientating themselves in the […]
Feedback from the MRS Conference in London
This week’s MRS Conference in London was one of the best events I have been to in the last year, generating lots of material to think about. There was a great mix of thinkers from the industry, ideas from outside […]
Laplace and Big Data fallacy
Earlier this week I was in Singapore, attending the MRSS Asia Research Conference, which this year focused on the theme of Big Data. There was an interesting range of papers, including ones linking neuroscience, Behavioural Economics, and ethnography to Big […]