5 things researchers should do

5 things researchers should do in 2016

Last week, I shared my 5 top tips for things I think market researchers should do in 2016, as my closing keynote at IIeX Amsterdam. These tips were both a response to the ideas presented at the IIeX Conference and also a general view of the challenges and opportunities in 2016. 1 Mobile First In 2015 the talk was about the need to be device agnostic, i.e. the need to make sure that research exercises, for example surveys and online discussions, worked on PCs, tablets, and smartphones. Whilst that is still true today, the focus has shifted and is continuing to shift from device agnostic to smartphone. With a few exceptions, in 2016 mobile first is the key design element. Start by designing research so that it will utilise and work with a smartphone, and as a second consideration assess whether and how it can also be configured with tablet and PC. In most cases, it is straightforward to ensure research can also embrace tablet and PC, but not if location, push notification via beacons, the use of apps, or the collection of in-the-moment information is a key part of the research. 2 More time talking with the users of […]

Forewarned is forearmed! The case for IIeX

Next month I will be in Atlanta as one of the co-chairs of IIeX USA. If you can attend one of the IIeX events (in Europe, North America, Latin America, and the Southern Hemisphere) I strongly recommend it. Business is changing, society is changing, and consequently research is changing. If you hope to be enjoying work in five years then you need to have a plan for how you are going to stay relevant to clients and customers. Why IIeX? Most conferences and events have their purpose, AAPOR explore the methodological boundaries, MRMW advance the cause of mobile market research, the trade bodies provide coherence and shared learning for the members of the industry. IIeX has a very different purpose, in my opinion. IIeX represents the contested future, a set of different visions pitched in dialogical conflict. IIeX is not curated to find the best, or the most likely, or the most thought through. IIeX presents the superposition of differing waves of innovation, investment, and imagination. To give you a taste of what I mean, here are some of the highlights you can see in Atlanta (June 16 to 18) Clients agitating for change: Sion Agami from P&G, Ryan Backer […]

Key learnings from the European IIeX

I’ve just spent two days at IIeX in Amsterdam, and had the pleasure of being a co-chair for the event. IIeX was a great success and I think the event has several lessons for other events (including my own NewMR events) and for the research industry; and here are my initial thoughts and observations. (BTW, the image is of Patricio Pagani form Infotools, and in the background you can see the wonderful architecture of the venue). Fast, exhausting and big The main event was two days long, starting at 8:30 and finishing after 6pm (just one of the North American influences on the event). I am not sure how many presenters/speakers/sessions there were, but I know that the chair’s briefing pack included notes, photos, and bios for 123 people – a testament to the hard work of the behind the scenes admin team (you would be surprised how hard it is to get photos and bios from speakers!). A large part of both days was delivered in two streams, which means that nobody saw everything. One of the key things about this sort of event is that you need to give yourself permission not to try and see everything. It […]