Once again I have heard of somebody claiming that there is a useful difference between the terms marketing research and market research. However, there is not a useful distinction between these two terms. The meaning of words is determined not […]
Market research (or marketing research if you prefer) is what you do when you want to understand customers in order to make better business decisions if there isn’t a faster/cheaper/better way. At first glance that might sound like a slightly […]
Posted by Ray Poynter, 1 April 2014 I am currently at an academic conference on mobile research in Cyprus, a WebDataNet event. I am a keynote speaker and my role is to share with the delegates the commercial market research […]
Today I attended the BRC Consumer Insight Conference in London as was very pleasantly surprised by the quality of the event and the speakers. Here are a few notes I jotted down during the day. Peter Williams, former CEO of […]
The worlds of academic and commercial research are being riven at the moment with concerns and accusation about how poor much of the research and conclusions that have been published are. This particular problem is not specifically about market research, […]
Most market researchers (IMO) who use Twitter do so with the #MRX tag, with the #NewMR, #ESOMAR and #AMSRS tags a little way behind. Indeed Vaughan Mordecai has recently posted an interesting analysis of #MRX contributor and content – and […]
Yesterday, at the BAQMaR Conference, the Fringe Factory launched its study into what young graduates are looking for in an industry and what is their perception of market research. The Fringe Factory surveyed over 1800 graduates across nine countries. The […]
Posted by Nikki Lavoie, Chief Commercial Officer, Sky Consulting, France. We know that research participants sometimes cannot or will not be honest in their responses. We know about behavioral economics. We know all the things to say to encourage open […]
Posted by Karen Schofield Innovations Director at Join the Dots, UK. If you ask a consumer walking out of a supermarket why they’ve got so much junk food in their trolley (admittedly, you might want to rephrase that rather than […]
Posted by Jane Frost, CEO of MRS, The Market Research Society, UK. Market research has a great future if it is brave enough to change. This was the challenge laid down by MRS Patron and Dunn Humby co-founder Clive Humby […]
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