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Tag: Marketing Research

Why is market research important? Here are five reasons Blog Why is market research important? Here are five reasons Ray Poynter sets out five reasons that explain why marketing research is important. 4 March 2022 Marketing Research or Market Research? A unhelpful distinction Blog Marketing Research or Market Research? A unhelpful distinction Once again I have heard of somebody claiming that there is a useful difference between the terms marketing… 23 March 2015 What is market research? Blog What is market research? Market research (or marketing research if you prefer) is what you do when you want to understand customers… 17 November 2014 post image Blog What are the Key Debates in Mobile Market Research? I am involved in a new book, which we hope will be published early in 2014. As with… 6 June 2013 post image Blog 10 Reasons to buy ESOMAR’s new book 1 It’s not your classic textbook This book focusses on the questions that are part of the everyday… 19 May 2013