Why is market research important? Here are five reasons
Ray Poynter sets out five reasons that explain why marketing research is important.
Marketing Research or Market Research? A unhelpful distinction
Once again I have heard of somebody claiming that there is a useful difference between the terms marketing research and market research. However, there is not a useful distinction between these two terms. The meaning of words is determined not […]
What is market research?
Market research (or marketing research if you prefer) is what you do when you want to understand customers in order to make better business decisions if there isn’t a faster/cheaper/better way. At first glance that might sound like a slightly […]
What are the Key Debates in Mobile Market Research?
I am involved in a new book, which we hope will be published early in 2014. As with The Handbook of Online and Social Media Research, I will be sharing the project with the #NewMR community and would hope to […]
10 Reasons to buy ESOMAR’s new book
1 It’s not your classic textbook This book focusses on the questions that are part of the everyday practicalities of market research, the advice you don’t typically get from a textbook – the type of advice researchers would ideally have […]