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Tag: qualitative

Which type of qualitative analysis do you prefer? Why not use an LLM to allow you to use multiple approaches? Blog Which type of qualitative analysis do you prefer? Why not use an LLM to allow you to use multiple approaches? When I tackle a project for non-trivial cases, I tend to choose one of these, balancing the strength… 4 August 2023 When, why and how to use coding to interpret qualitative information for insights Blog When, why and how to use coding to interpret qualitative information for insights In this post, I am going to talk about what coding is, when it can be useful (and… 6 June 2023 Communities are going to be even bigger in 2021 Blog Communities are going to be even bigger in 2021 Ray Poynter outlines why communities are going to be even bigger in 2021, due to four key driving… 28 December 2020 What is the difference between Qual and Quant? Blog What is the difference between Qual and Quant? Ray Poynter, 25 Oct 2020 What is the difference between qual and quant? Read Ray's explanation, of why… 25 October 2020 Why isn’t there more Qual Research? Blog Why isn’t there more Qual Research? When we think about qual versus quant we see that about 85% of research dollars are spent on… 28 August 2020 Generation Digital Detox? Blog Generation Digital Detox? Guest post by Edward Appleton, 29 November 2019 Millennials, Gen Z – totally hooked on Social Media, chatting,… 29 November 2019 Are market research surveys qual or quant? Blog Are market research surveys qual or quant? Ray Poynter explores why data scientists often describe the results of market research surveys as 'qual' while market… 21 June 2019 Should you use algorithms to recruit people for Qual depths and groups? Blog Should you use algorithms to recruit people for Qual depths and groups? Ray Poynter explains why using algorithms to recruit people for qual depths and groups is a bad idea. 4 May 2019 How do we define qualitative research in a new MR world? Blog How do we define qualitative research in a new MR world? This post looks at the definition of qualitative research and has been produced as part of a project… 9 November 2014 post image Blog Does this summarise mobile qual for you? As part of the book on mobile market research that Sue York, Navin Williams and I are writing… 7 January 2014