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Tag: Quantitative

Testing multiple concepts – Insight FAQs Blog Testing multiple concepts – Insight FAQs Ray Poynter shares some suggestions on how you can conduct a quantitative test of multiple concepts, ads or… 4 March 2021 What is the difference between Qual and Quant? Blog What is the difference between Qual and Quant? Ray Poynter, 25 Oct 2020 What is the difference between qual and quant? Read Ray's explanation, of why… 25 October 2020 How Harmoni helped when I had a ‘need for speed’ Blog How Harmoni helped when I had a ‘need for speed’ Ray Poynter describes how using the Harmoni product from Infotools enabled him to analyse a NewMR project at… 3 August 2020 Why do researchers use rating scales and why do they sometimes work? Blog Why do researchers use rating scales and why do they sometimes work? When people buy goods or services they do not typically rate them, so why does market research use… 30 January 2020 Are market research surveys qual or quant? Blog Are market research surveys qual or quant? Ray Poynter explores why data scientists often describe the results of market research surveys as 'qual' while market… 21 June 2019 Partial Correlation Blog Partial Correlation A short description of Partial Correlation. 3 June 2019 Introduction to Factor Analysis Blog Introduction to Factor Analysis In this 2010 recording Ray Poynter provides an introduction to Factor Analysis. 22 May 2019 Failing to Listen to the Research… on Research Blog Failing to Listen to the Research… on Research Are you asking survey questions the way you were taught 20 years ago, or are you learning from… 22 February 2019 The Seven Key Things You Need to Know From the Latest GRIT Report Blog The Seven Key Things You Need to Know From the Latest GRIT Report Ray Poynter the seven key messages from the latest GRIT Report. 30 January 2019