Testing multiple concepts – Insight FAQs
Ray Poynter shares some suggestions on how you can conduct a quantitative test of multiple concepts, ads or products.
What is the difference between Qual and Quant?
Ray Poynter, 25 Oct 2020
What is the difference between qual and quant? Read Ray’s explanation, of why they are different and what the difference is.
How Harmoni helped when I had a ‘need for speed’
Ray Poynter describes how using the Harmoni product from Infotools enabled him to analyse a NewMR project at speed.
Why do researchers use rating scales and why do they sometimes work?
When people buy goods or services they do not typically rate them, so why does market research use rating scales? Ray explains why and how they are used.
Are market research surveys qual or quant?
Ray Poynter explores why data scientists often describe the results of market research surveys as ‘qual’ while market researchers describe them as ‘quant’.
Partial Correlation
A short description of Partial Correlation.
Introduction to Factor Analysis
In this 2010 recording Ray Poynter provides an introduction to Factor Analysis.
Failing to Listen to the Research… on Research
Are you asking survey questions the way you were taught 20 years ago, or are you learning from recent ‘Research on Research’?
The Seven Key Things You Need to Know From the Latest GRIT Report
Ray Poynter the seven key messages from the latest GRIT Report.