Below is a list of the five posts, on NewMR.org, that in 2013 have been read by the largest number of unique readers, as measured by Google Analytics. Why do companies use market research? This was posted December 30, 2012, […]
The other day I saw a comment that clients have a duty to keep themselves up-to-date with all the latest changes in market research, to make sure that their organisation is getting the benefits that are available. However, as soon […]
There is a widespread view that people in poverty pay more for their products and services than richer people. This price difference was described by C.K Prahalad and Allen Hammond as the poverty premium, in an article in the Havard […]
This week’s MRS Conference in London was one of the best events I have been to in the last year, generating lots of material to think about. There was a great mix of thinkers from the industry, ideas from outside […]
Yes, it is a truism that we want better, cheaper, faster research, and that we have always wanted better, faster, research. However, right now research is becoming redundant to many decision makers because it is not fast enough. This theme […]
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