How are market researchers coping – a focus on Spain
NewMR have conducted a global study looking at how market researchers are coping with the Pandemic Crisis. This post looks specifically at the data from Spain.
What insights and research do we need? What should we stop, start, continue, and change?
Ray Poynter shares his views about research in the In the current global crisis. What research should you stop, what should continue, what should change, and what should start?
Hit the Pause Button
The world as we new it two weeks ago is gone. We are in a new normal, and we do not know how long this new normal will last. Ray Poynter explains why you should hit the pause button.
The state of market research in 2019
Six presentations about the state of market research in 2019, from the Festival of #NewMR. Includes access to the slides and recordings.
Faster, cheaper and see into the future… – Tiina Raikko
Posted by Tiina Raikko, Director, Fuel, Australia. These are some of the opportunities. And in many ways have been what clients have wanted since way back when. The only difference is that technology and the digital age has made achieving […]
It’s the Behavior, Stupid: What is the single biggest threat to market research? – Neil Gains
Post by Neil Gains, the founder of TapestryWorks, based in Singapore. What is the single biggest threat to market research? Data! Data represents the existing business model of large multinational research companies who make money by selling as many interviews/surveys/data […]
Opportunities and threats facing the market research industry – David Smith
Post by David Smith, director DVL Smith and member of the ESOMAR Council. Fiedler, in his seminal work on forecasting, said ‘He who lives by the crystal ball soon learns to eat ground glass’ so it is with some trepidation […]
MR Threats and Opportunities from a People Perspective – Liz Norman
Post by Liz Norman, owner of Elizabeth Norman International. Despite the huge growth in technology ultimately market research is only as good as the people managing the projects and interpreting the results. To grow and compete, the industry must attract […]
Opportunities and Threats for Market Research
To help celebrate the Festival of NewMR we are posting a series of blogs from market research thinkers and leaders from around the globe. These posts will be from some of the most senior figures in the industry to some […]