Do you have mobile RoR or case studies you’d like to share in our new book?

Ray Poynter, Navin Williams, and Sue York are writing a book on mobile market research, which will be published in August/September by Wiley, with the support of ESOMAR. The book has been provisionally titled, The Handbook of Mobile Market Research, and is a companion to The Handbook of Online and Social Media Research. Are you or one of your colleagues, or your organisation, interested in helping us in any of the following ways? 1. Reviewing one or more chapters and letting us have your thoughts and suggestions? 2. Supplying case studies or Research on Research to help illustrate points in the book? Ideally, material that has already been published on your website, at a conference, or in articles. We will, of course, fully cite and credit any help you and your organisation are able to offer. Timelines are horrendous, of course! We’ve finished the first draft of the book and sent it to the publisher. This draft is very rough, if you have a look at any of the chapters you will spot errors and notes to ourselves in the text. The final text is being sent to the publisher 31st January, so we’d need any feedback or help before […]

What are the Key Debates in Mobile Market Research?

I am involved in a new book, which we hope will be published early in 2014. As with The Handbook of Online and Social Media Research, I will be sharing the project with the #NewMR community and would hope to receive as much help and support as I received last time (all those who contributed are listed in the book). We should be able to publicise the publisher and the team shortly (final negotiations are taking place at the moment). The book will be informed by the work I have done with Navin William and Reg Baker to create a mobile marketing research course for the University of Georgia’s Principles of Marketing Research course – which will be available shortly. The first question So, here is our first question to the market research community. What are the key debates about mobile market research? My feeling is that the key debates in mobile market research are: How do clients move 20 to 30 minute tracking studies onto mobile devices? Closely followed by, what is the maximum length of a mobile interview? What sorts of techniques can’t be completed on a phone? Closely followed, by how do we adapt techniques that don’t […]