Putting the ‘Qual’ in Qualitative
Putting the ‘Qual’ in Qualitative Research
The Event took place on 28th March. The programme and the sessions held are listed below. The event was sponsored by EthOS, click on their banner to learn more about them.
The slides and recordings from this event are available here.
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Session 1 Sydney 10:00 am to 11:45 am |
Session 2 London 10:00 am to 11:45 am |
Session 3 New York 2:00 pm to 3:45 pm |
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| Presentations | Presentations | Presentations |
| Structuring Qualitative Results for Maximum Impact in Concept Testing Jeffrey Henning, Affinnova |
Sensory Inspiration! Dan Foreman, Insight International |
Laddering Up to New Product Success – A Case Study Michele Zwillinger, Zwillinger Research |
| How to do discourse analysis: a case study Sue Bell, Susan Bell Research |
How to bring qualitative research results to life within the company Anouk Willems, InSites Consulting |
Why the Deepest Insights Play Hard to Get Christine Tchoumba , iModerate Research Technologies |
| Qualitative Analysis : An Introduction and Overview Ray Poynter, Vision Critical |
Mobile qualitative research: misunderstandings and miscommunications Siamack Salari, ethos |
Marketing Through Intermediaries: Simulated Conversations Put You In the Room Jean Fasching, CMI |
If you registered for the event and would like to make a donation to help NewMR bring this event to you please Click Here.