| Sue Bell |
How to do discourse analysis: a case study |
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| Jean Fasching |
Marketing Through Intermediaries: Simulated Conversations Put You In the Room |
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| Dan Foreman |
Sensory Inspiration! |
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| Jeffrey Henning |
Structuring Qualitative Results for Maximum Impact in Concept Testing |
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| Ray Poynter |
Qualitative Analysis : An Introduction and Overview |
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| Siamack Salari |
Mobile qualitative research: misunderstandings and miscommunications |
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| Christine Tchoumba |
Why the Deepest Insights Play Hard to Get |
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| Anouk Willems |
How to bring qualitative research results to life within the company |
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| Michele Zwillinger |
Laddering Up to New Product Success – A Case Study |
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