Putting the ‘Qual’ in Qualitative

Speaker	Title	Video	Slides
Anouk Willems	How to bring qualitative research results to life within the company
Siamack Salari	Mobile qualitative research: misunderstandings and miscommunications
Jeffrey Henning	Structuring Qualitative Results for Maximum Impact in Concept Testing
Jean Fasching	Marketing Through Intermediaries: Simulated Conversations Put You In the Room
Michele Zwillinger	Laddering Up to New Product Success – A Case Study
Christine Tchoumba	Why the Deepest Insights Play Hard to Get
Ray Poynter	Qualitative Analysis : An Introduction and Overview
Dan Foreman	Sensory Inspiration!
Sue Bell	How to do discourse analysis: a case study