Jeffrey Henning

Jeffrey Henning

MRII - Market Research Institute International USA


Jeffrey began serving as Executive Director of Market Research Institute International (MRII) in January 2019. The MRII was originally founded in 1996 as an independent nonprofit by an Insights Association predecessor organization (the Marketing Research Association). Today, in cooperation with the University of Georgia Center for Continuing Education, the MRII provides the Principles Express line of courses, covering every topic in the Market Research Core Body of Knowledge (MRCBOK). Taken independently, each Principles Express course provides valuable contact hours for renewing a researcher’s certification. The full course, the Principles of Market Research, is one pathway to first earning PRC certification.

Before founding the survey-research consultancy Researchscape in 2012, Jeffrey co-founded Perseus Development Corporation in 1993, which introduced the first web-survey software, and Vovici in 2006, which pioneered the enterprise-feedback management category. A 32-year veteran of the research industry, he began his career as an industry analyst for Giga Information Group (now part of Forrester).

Jeffrey is a member of the Insights Association and the AAPOR. In 2012, he was the inaugural winner of the MRA’s Impact award, which “recognizes an industry professional, team or organization that has demonstrated tremendous vision, leadership, and innovation, within the past year, that has led to advances in the marketing research profession.”

Member of Board of Directors

  • 2014 Directors At Large

Committee Involvement

Jeffrey Henning How to weight online data
Jeffrey Henning Embrace, Extend, Extinguish NPS: Driving Revenue with Better Loyalty Measures
Jeffrey Henning Improving the Representativeness of Online Surveys
Jeffrey Henning Your Algorithmic Future – Prospering throughout the Research Disruption
Jeffrey Henning Structuring Qualitative Results for Maximum Impact in Concept Testing
Jeffrey Henning Better Surveys through Behavioural Economics
Jeffrey Henning Survey-based pricing research techniques
Jeffrey Henning Prediction Markets as Research Games
Jeffrey Henning Crowd-Shaped Surveys: Adapting the Experience Based on Prior Respondents