Sue Bell Headshot

Sue Bell

Susan Bell Research Australia


Sue Bell is a Sydney-based researcher. She runs the boutique micro agency Susan Bell Research.

Sue specialises in qualitative research. She was described by the Qualitative Research Consultants Association (QRCA) as one of the four prominent voices in qualitative research worldwide when she spoke at their Future of Qual event in 2020.

Sue has spoken at these conferences: the Research Society, APAC Qual 360, IiEX APAC, The Future of Qual, QRCA, and the ESOMAR Fringe Festival.

She is also skilled in semiotics and discourse analysis.

Many of her clients are financial services organisations and government.

Sue is a Fellow of The Research Society and a member of the Research Society Board.


Akihiko Kubo, Dave McCaughan, Sue Bell Retirement is all different now – August 2021
Suzanne Burdon, Sue Bell Sense-making – a challenge to behavioural insights
Sue Bell A qual perspective on AI, automation and agile market research
Suzanne Burdon, Sue Bell Everything we know about face to face groups
Sue Bell Introduction to Qualitative Analysis – Finding the Story
Sue Bell How to do discourse analysis: a case study
Suzanne Burdon, Sue Bell Babies, bathwater and behavioural economics: the challenges for qualitative research
Sue Bell Introduction to Qualitative Analysis
Sue Bell How to use discourse analysis in market research