Dave McCaughan Headshot

Dave McCaughan

Biblosexual Thailand


Thought leader and Storyteller at BIBLIOSEXUAL.

Currently based in Bangkok I have spent the last three decades in Asia Pacific leading strategy planning and in senior management roles with McCann , one of the world’s largest advertising and communication companies.

I joined McCann in 1986 in my native Sydney where I helped build the Strategic Planning function and subsequently since 1995 have been based in Bangkok, Hong Kong and Tokyo leading regional strategy and communication campaign development for clients including Coca-Cola , MasterCard, Mototola, Nestle, Cathay Pacific, Sunstar, Hitachi, Johnson&Johnson, Darlie and many others’
After a wonderful decade based in Tokyo we returned to Hong Kong in early 2014 but I remain a constant visitor to and commentator on marketing in Japan.

I have an extensive history of working on the implications of media changes, how society is influenced by and influences them. Amazingly still seen as an Asian thought leader on youth marketing ( despite the hair) I have also been leading key initiatives into the aging markets of Asia.

For some reason I have been asked to talk at over 500 conferences globally and have in the past been a regular columnist for Advertising Age, Japan Close-Up and others. I am a board member and contributor for ESOMAR’s Research World, the current guest editor of Research World Connect, a columnist for The Tokyo American Club’s InTouch magazine.

In April 2015 I have initiated BIBLIOSEXUAL , which brings together my long term passion for understanding the interaction of people and media with brands and stories. Hate the word consultancy so let’s call it a source of advice for all bibliosexuals who you could describe as “someone who understands the relationship between form and content and that for different people one may be more relevant than the other”. … there are other explanations as well and I will be glad to tell that story any time.

Akihiko Kubo, Dave McCaughan, Sue Bell Retirement is all different now – August 2021
Dave McCaughan The Machine gave me the Narrative
Dave McCaughan Soft power aint so soft