Futuring Friday – Asia Pacific Session

Futuring Friday APAC

A panel of guests will highlight key trends and predictions, with a particular focus on the Asia Pacific region.

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The session will be moderated by Sue York.

Register for this webinar by clicking here.

Topics, the panel will cover the following topics:

  • What is Agile Market Research? – how can insight professionals adapt their processes to help clients adopt agile approaches?
  • Machines and Creativity – when will machines start to rival humans in term terms creativity, not just in terms of large-scale processing?
  • From Depth to Reality – fewer questions, more watching, less recall and more in-the-moment
  • Focusing on the Human – the shift is from product-centricity to customer-centricity, but then to human-centricity
  • And after the Virus? – China is grappling with the Corona Virus, and the economic shock it has caused, but what are the likely consequences for the future, after the virus?