New Thinking in Insights – Asia Pacific

New ThinkingNewMR Webinar – Tuesday, 6 December 2022

Broadcast time: Sydney 10am, Auckland 12 noon.

Access the slides and recordings here

Join us as we explore new thinking in market research and insights, scheduled for Asia Pacific. Enjoy three presentations, each showing a different aspect of new thinking.

Curious Humans: the lost key to impactful insights
Adam Murphy, Founder, Curioso

Research Thinking – Your career superpower
Sue York, Head of Training & Development, The Research Society

Insights & Market Research Scenarios for 2027
Ray Poynter, NewMR & Platform One

 

Note in registering for this webinar, you agree to your contact information being shared with NewMR and its sponsors.

Synopses

Curious Humans: the lost key to impactful insights
Adam Murphy, Founder, Curioso
In today’s ‘need-answers-now’ corporate environment, many companies have become enamored with quick access to data, and slick MarTech solutions to make sense of their treasure trove of big data.

Yet many c-suites are still underwhelmed with the influence that data is having on decision-making, and companies still struggle to be truly consumer-centric.

What’s missing (or faded) in many companies is a “culture of curiosity”: we’ll briefly discuss six factors that can restore true, intentional curiosity and drive your curious people to apply science, intuition and an inquisitive mindset to unlock insight that impacts your growth.

 

Research Thinking – Your career Superpower!
Sue York, Head of Training & Development, The Research Society
Think differently about what it means to be a researcher. With the increasing democratisation of research in organisations, the growth of DIY research, and the rise of automation and AI – it’s time to consider a new way of thinking about your research skills and experience – you’re not a researcher, you’re a #ResearchThinker.

Join this presentation and find out:

  • What is #ResearchThinking;
  • Why you should develop your #ResearchThinking skills; and
  • Suggestions for how to develop your #ResearchThinking skills.

 

Insights & Market Research in 2027 – scenario thinking
Ray Poynter, NewMR & Platform One
Predictions tend to go wrong and the recognised alternative is based on scenario thinking. In this presentation Ray Poynter highlights the key trends that are happening at the moment and develops an analysis of what the insights and market research outlook might offer.