NewMR AI Update – December 2024

NewMR Webinar
Tuesday 4 December, 2024
Broadcast time 10am New York (3pm London, 4pm Paris & Amsterdam)

• Play It Cool: Unlocking Human Insights in Roblox
  Karlien Kriegler and David Wright, from Hello Ara
  Roblox is more than a gaming platform—it’s a canvas for innovation and human connection. By leveraging this virtual world’s immersive capabilities, we’re transforming qualitative research into something profoundly engaging and insightful. In these environments, participants don’t just share their thoughts—they step into experiences. Games like “Brand Shootout” and interactive co-creation exercises allow us to tap into authentic emotions and uncover truths that traditional methods can’t reach. It’s not just research; it’s exploration powered by play and designed for impact.
  Click here to see the recording

• AI in Insights and Research – an end of year review
  Ray Poynter, from NewMR, will give a global perspective on how AI is being used for insights and research and where it is going next. This review draws on a wide range of sources and events to provide a succinct overview and forecast.
  Click here to see the recording

• Interview: The Impact of AI on Marketing and Insights
  Lucy Davison (founder of Keen as Mustard) discusses the impact of AI on the research ecosystem and the marketing of research with Ray Poynter.
  Click here to see the recording