NewMR AI & Innovation Update – June 2025
Wednesday, 25 June, 2025
Broadcast time 3pm London (10am New York, 9am Chicago)
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Join us as we bring you updates and information relating to the impact of AI and Innovation in the insights and market research world.
Confirmed Presentations:
- Axeandra Kuzmina, Futurist and Research with Nova-MMR
Signals from the future: emerging methods in product experience insights
This session explores how product experience insights can embed futures thinking to stay ahead of profound shifts in technology and human behaviour. From voice-enabled chatbot surveys and virtual moderators to AI Personas enriched with dynamic data, emerging tools are reshaping how we engage consumers and leverage insights. By spotting signals of change and imagining plausible futures, we can prepare for disruption and uncover new opportunities for growth and innovation.
- Ray Poynter
The state of AI in Insights and research
Ray reviews how AI is being adopted and utilised in the research and insights ecosphere.