NewMR AI & Innovation Update – June 2025

Wednesday, 25 June, 2025
Broadcast time 3pm London (10am New York, 9am Chicago)

Join us as we bring you updates and information relating to the impact of AI and Innovation in the insights and market research world.

Confirmed Presentations:

• Alexandra Kuzmina, Futurist and Researcher with Nova-MMR
  Signals from the future: emerging methods in product experience insights
  This session explores how product experience insights can embed futures thinking to stay ahead of profound shifts in technology and human behaviour. From voice-enabled chatbot surveys and virtual moderators to AI Personas enriched with dynamic data, emerging tools are reshaping how we engage consumers and leverage insights. By spotting signals of change and imagining plausible futures, we can prepare for disruption and uncover new opportunities for growth and innovation.
  Click here to access the recording and slides

• Ray Poynter
  The state of Insights and Research
  Ray will present the results of the fifth wave of the NewMR State of Insights and Research Study. You can access the results of the previous wave, from November 2024 by clicking here.
  Click here to access the recording and slides