NewMR AI & Innovation Update – May 2025

NewMR WebinarMonday, 12 May, 2025
Broadcast time 3pm London (10am New York, 9am Chicago)
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Join us as we bring you updates and information relating to the impact of AI and Innovation in the insights and market research world.

Confirmed Presentations:

  • AI-Powered Social Listening: 3 Actionable Use Cases for Market Research,
    Anna Yanko, YouScan
    Anna will show how AI-powered social listening is changing market research. Anna will walk through three practical use cases, showing how YouScan helps researchers discover trends, track competition, and understand their audience on a deeper level.
  • The impact of AI on Insight Teams,
    Barry Jennings in discussion with Ray Poynter.
    Barry will share his client-side and consulting experience to explore the ways that AI will reshape the way insight teams operate.
  • Start Python Programming in less than 30 minutes
    Ray Poynter and Will Poynter, Founders of ResearchWiseAI.
    With the rise of AI, Python has become the number one programming language for many. In this short session, we will show you how to start using Python using a few simple examples and the aid of an LLM.

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Synopses

AI-Powered Social Listening: 3 Actionable Use Cases for Market Research,
Anna Yanko, YouScan

In this session, we’ll show you how AI-powered social listening is changing market research. You’ll learn how businesses can use AI to get clear, actionable insights from social media data. We’ll walk through three practical use cases, showing how YouScan – an AI-powered social media listening tool – helps researchers discover trends, track competition, and understand their audience on a deeper level.

What is on the agenda?

  • What is AI-Powered Social Listening?
    A simple explanation of how AI helps gather and analyze social media data in real-time.
  • Use Case 1: Discovering Cultural Insights & Trends
    See how AI identifies emerging cultural trends and shifts in consumer behavior by analyzing online conversations.
  • Use Case 2: Analyzing Competitors
    Learn how AI can spot competitor mentions and give you insights into their strengths and weaknesses.
  • Use Case 3: Analyzing Your Audience
    Discover how AI helps analyze audience characteristics and interests, providing a deeper understanding of who is talking about your brand or industry.