NewMR AI & Innovation Update – September 2025
Wednesday, 17 September, 2025
Broadcast time 3pm London (10am New York, 9am Chicago)
Click here to register
Join us as we explore AI and Innovation in market research and insights.
- Synthetic Data Modeling: Latest Guidelines and Guardrails
Scott Worthge, Research Director, Quest Mindshare
Hear about Quest’s rigorous two-year study comparing synthetic data modelling with traditional surveys. Discover where modelling excels, where it falters, and how to design optimal projects. See cutting-edge tests, AI integrations, and practical guidance shaping tomorrow’s market research data insights in the global landscape.
- The View of AI from China: Between Hype and Reality
Sami Wong, Founder & Managing Partner 3Drips Psychology
Sami Wong will share with you the AI picture as it is seen in and from China in a discussion with Ray Poynter. Learn about the hype and the reality.
- Curiosity compelled us to collide two sizable data sets
John Bird, Infotools/Harmoni
See Harmoni fuse New Zealand’s Visitor Survey with Ipsos Global Advisor, revealing richer trends hidden across disconnected datasets. Discover how effortless multi-set harmonisation turns your data goldmine into royalty-worthy insights and future-proofs every forthcoming research project—register free today.
We will be sharing the slides and recording from this webinar.