Live online course
APAC and Atlantic time zone sessions
Make insights clear, compelling and actionable
A strong insight can still fail if it is not communicated in a way that people can understand, remember and act on.
In this practical course, participants will learn how to use generative AI as an editor, challenger and rehearsal partner—while keeping the researcher’s judgement and voice firmly at the centre.
Participants will turn a raw finding or insight into an audience-specific narrative, choose the right structure, sharpen the message, anticipate objections and adapt the story for a presentation, report or conversation.
Participants will learn to
- Identify the audience, decision and action their story must serve
- Build a simple, persuasive narrative from an insight
- Use AI to generate alternatives, rather than generic final copy
- Pressure-test clarity, credibility, tone and likely objections
- Create versions of the same story for different stakeholders and formats
- Keep AI output accurate, human and recognisably their own
Choose your session
The same 90-minute live course is offered at two times for our global community. Choose the session that works best for you.
Presenters
Ray Poynter
Ray is Managing Director of The Future Place, co-Founder of NewMR and ResearchWiseAI, a Fellow of the MRS (UK), and a well-known writer, workshop leader and conference keynote speaker with more than 45 years at the intersection of research, technology and methodology.
Sue York
Sue is a co-Founder of NewMR, a Fellow of The Research Society (Australia) and a researcher who focuses on developing researcher capabilities, particularly in the application of new technologies and innovative approaches.
