Alexandra Kuzmina

Alexandra Kuzmina

NOVA at MMR Research Worldwide UK

Biography

Alexandra Kuzmina is an award-winning, MRS-qualified mixed methods researcher, a futurist, and an early adopter of new technology. She holds an MA degree and has been trained in Behavioural Economics at MSc level. In her current role as an Innovation Consultant at the tech innovation team NOVA at MMR Research Worldwide, Alexandra explores, interprets, and road-tests new technology, software, hardware, techniques, and methodologies to ensure that they deliver value by making insights better, quicker, or cheaper.

SpeakerTitleVideoSlides
Alexandra Kuzmina, Lisa Wilding-Brown, Ray Poynter The Future in Focus – January 2024
Barry Jennings, Alexandra Kuzmina, Ray Poynter The Future in Focus
Alexandra Kuzmina Tech for tech’s sake? Learnings from experiments with AI in consumer research